5 jean-less smart casual uni outfits

Hello again lovely people, today I’m back with another uni post that was very recommended from my recent poll. A few of you were suggesting that I do an autumnal, comfy yet ‘put together’ look-book that would be suitable for university days and maybe even a cheeky bite to eat afterwards. So, here’s an attempt at some formal yet practical outfits that can be taken with a pinch of salt to work for your own taste and style.

1. 60’s meets Chef Ramsay

The t-shirt and trousers combo: a classic. Any structured trousers give off the illusion of being wide awake when you got dressed that morning, whilst also remaining quite comfortable and warm for the more windy days. A t-shirt keeps it casual and relaxed, yet this particular pairing keeps the whole look balanced and doesn’t give off the idea that you tried to hard (even though you probs did for the first day and never to be repeated for your entire academic year). Gingham is optional, cute t-shirt is compulsory.

2. Don’t forget your ID with this youthful outfit

Although it’s undeniable that you’ll look at least 7 years younger in this outfit, I’d say a pinafore is definitely a student essential. When you’re too tired to think of a cohesive outfit, put a pinafore over any jumper for a quick and easy outfit without any fancy stuff, whilst also keeping warm and practical.

3. Turtleneck for added Autumn

Now it wouldn’t be autumn if I didn’t chuck in a turtleneck here and there now would it? This calls for the perfect time to grab your summer dresses that you’ve been clenching into for these past few breezy weeks. Any neckline of dress could work for this combo, but I’d particularly recommend something strappy so that you don’t end up sweating to death in your first lecture, gotta keep all potential dilemmas to a minimum.

4. The Doctor tribute act

Is this an interpretation of Jodie Whittaker’s role as The Doctor? Am I trying to get in the tutors good books by literally copying her wardrobe? It’s debatable, but one thing that’s for sure is that you can’t go wrong with a shirt and skirt combo. Minus the patent coat and the ridiculously tiny bag in comparison to your stash of brand new stationery, this is completely a wearable look that could be suited to anyone. Switch the corduroy midi skirt for a denim skirt, tuck in a shirt of your choice and you’re good to go.

5. Business at the top, party at the bottom

A polo or button up shirt is a must have in every wardrobe as it’s suitable for any occasion, yet paired with an item that you might consider to be ‘not dressy enough’ and you’ve got the perfect balance of comfy yet formal. These flared trousers, although hella cute, do in fact resemble a pair of pyjama bottoms (and if it’s a hungover morning, that will most definitely add to the ‘just rolled out of bed’ look). However, this combo creates a super wearable yet chic look.

A pro tip, monochrome of any colour always looks put together, so if you’re struggling to piece an outfit together by item, try mixing it up with colours from a similar colour palette.

Well this was my 5 back to uni styling ideas that I hope you’ve enjoyed! These outfits can be translated into your own wardrobe to suit your own pieces and taste, so I hope you’ve got some ideas brewing for what to wear for your first week!

Sophie x

Autumn pieces you might just need

Back so soon I see? Ha ha ha. Anyway, today brings part 2 of my Back To Uni series, following on from yesterday’s ‘How to find your style’ post. So if you’ve figured out what types of pieces you’d like to bring into your new wardrobe, here are some Autumn transitional pieces that I thought would be a mixture of different tastes, whilst all remaining stylish and suitable for this time of the year, as well as any and every freshers plans that you might stumble across at the last minute.




So this was a selection of different items from a variety of different sites that I thought were some great autumn winter pieces to share with you. If you’ve fallen in love with even just one of these pieces and you’ve decided to buy it, do let me know and we can be equally as excited about it haha.

See you again tomorrow for some smart casual uni outfit styling ideas!

Sophie x

Finding your style on a budget

Hello friends! I’ve recently posted a suggestions story on my Instagram for some blog post ideas for whilst I’m starting uni, and one of you lovely readers wanted to see a post on finding your style and wearing what you want to, whilst remaining on a budget. I thought that this topic would be a great thing to discuss in depth where I can include a lot of factors from getting inspiration to trialling new pieces etc. So, if this is something you’re interested in then do keep reading.

First step, have a good wardrobe rummage. Look for the pieces that you enjoy wearing and separate them from those which you know you don’t wear. Why don’t you wear them? Is it the fit? The colour? Does it not go with anything else in your wardrobe? Whatever the answer may be, consider these factors for when you’re buying new pieces. Look out for gaps in your wardrobe where you might not have enough bottoms or tops and so you might want to focus on adding in some more of these pieces.

If you’re feeling completely lost and you’re in need of some form of guidance before doing any shopping, I’d highly recommend getting some inspiration to start with. Whether it be a Pinterest board, browsing online or whatever your preference is, save any image that you like the look of. It doesn’t have to be a whole look or something you could initially picture yourself wearing, it could just be the colour or the shape of the piece, how long it is or how it hangs from the body. Once you’ve gathered many different sources and you have them all on one board or in an album you may start to see some patterns throughout the images. What you like about these pieces and what the reoccurring themes are will evidently show through.

Once you’ve got some kind of idea of what type of colours, shapes, fits, textures and all that malarkey that you’re quite fond of, it’s a good thing to see if these styles will suit your everyday life. Smart and casual dressing are figurative ideas that differ between every person, and there’s nothing wrong with wanting to prioritise either of these categories. Likewise, look out for clothes that will suit your lifestyle. If you’re a student who’s plans can vary each week, then you may want to look for pieces that can be used to dress up/dress down a look (consider shirts or t-shirts, jeans or trousers, blazers or cardigans etc).

So now you’ve got a good understanding of what you want out of your wardrobe. Now is the time to bring a friend or your mam and go on a good shopping trip. But… if you’re wanting this trip to be on a budget, I’d highly recommend checking out the charity shops, thrift shops and Depop first. These shops are the perrrfect way of trying out new styles at a cheap price, and if you try out each piece and don’t find them to be exactly what you’re looking for, you can easily resell or donate them to a charity shop again and there’s been no environmental harm done in the process. As we’re heading into the colder months, charity shops can also be the perfect place to find jumpers and coats without having to worry about specific sizes.

If you’ve found a few pieces through this method but you’re still looking around for those more specific items you’ve been hunting for, have a good browse around many different stores both in person and online, just to test the variety. Many shops will sell a pair of white jeans but they will each have something slightly different to them than the shop next door, and it’s those little details that end up being the make or break of your relationship with them. Although the budget may be a focal point for shopping, it will be worth it in the long run spending a bit more on a skirt that you’ll wear forever than one you’ll wear once before you don’t like how short it is. Always try clothes on when you have the chance, and a good tip to follow is imagine at least three pieces in your wardrobe already that you know that they’d work with.

My final tip: wear what you want to wear. You’re going to feel a lot worse if you walk into uni wearing jeans and a t-shirt if you really wanted to wear a particular dress that day, but you didn’t have the confidence to try it because you haven’t tried to before. Your wardrobe is what shows your personality before you’ve even opened your mouth, and so why would you try to hide that? At the end of the day you can literally just take your clothes off and wear something completely different the next day, and so if you’re wanting to ease into a style that you’ve been wanting to wear for a while, then you can take it a step at a time. If a dress or a pair of bright red shoes are going to make you a bit more confident than normal, then don’t hold it back. Once you start taking it step by step you’ll eventually be wearing exactly what you want to and the consideration of what other people are thinking will completely evaporate.

Well, those were my tips on how to find your style on a budget. I know that this can be quite a common issue for younger people who are trying to put more effort in with their wardrobe or don’t seem to know exactly what their style is. This process isn’t necessarily to reinvent your style but more to keep up with its continuous evolution as the years go by. So, I hope you’ve taken something away from this and I hope to see you again tomorrow for a continuation of this back to uni series!

Sophie x

Coats you can experiment with without being too bold

A dear friend of mine was asking for some recommendations of different coats that are out at the minute that aren’t too daring for the average person. So, after doing some late night browsing for her, I found a great selection of pieces on Topshop in particular. Although it can sometimes be a bit pricey, the site has recently been having some frequent offers on, as well as student discount that qualifies for anything (including sale items). So due to this, I thought I’d share some of the great finds on Topshop right now.

Rust Corduroy Shacket

Kicking things off we have a great alternative for those of you who love a denim jacket. A shacket is the best type of structured, slightly more ‘business’ style jacket without being too dressy or too suffocating. The boxy shape and large front pocket give off a utility vibe without looking like you’ve came straight of the army, and this rust colour is a brilliant shade for this transitional period. At £39, you can’t really go wrong with this.

PU Biker Jacket

Ah yes, a classic biker jacket without the intimidating jet black tone. Leather or PU jackets are great for a more waterproof alternative to a standard jacket, yet this off white colour is a lot easier to wear with any wardrobe and style. The cut of the garment and the hardware featured makes this £49 jacket a complete bargain that looks a lot more expensive than what you could get it for.

Chicago Brown Belted Vinyl Coat

Now for the expected hit jacket of the season, we have this stunning New York style vinyl coat. This baby will make you look like an out of office fashion editor, off to fetch the morning coffee in the drizzly September weather. Yes that’s a bit more romantic than a pouring down, Monday morning walk to your lecture, but it can be easy to imagine that you’re somewhere else in this coat (and you’d much rather be paying £59 for this coat and getting semi close to that dream than maxing out your overdraft for an underwhelming flight to NYC).

Apricot Shacket With Wool

Here she is, the one for all. This Apricot beauty is a real life sweet dream in coat formation. Again, a beloved shacket, this wool blend coat is definitely a good investment piece for the colder weeks approaching. Sometimes the only thing that can brighten a miserable rainy day is a soft pink coat, so here is your solution at £59. (This piece also comes in a teal shade too, but that will be featured on an upcoming blog post this week, so stay tuned).

Black Double Breasted Blazer

Seems a bit simple, but a black structured blazer is definitely a must have for any wardrobe. Although many of you may already have a standard blazer in your clothing collection that you whack out at every formal event, this type of blazer can make your usual ‘jeans and a t-shirt’ combo turn into a much more out together look, without looking too overdressed. This particular one is £49 and the rectangular shape with minimal crossover means that it would look perfect when worn unbuttoned.

Slouch Coat

This honey yellow dress coat that simply speaks for itself. If the pink coat previously mentioned isn’t suited to your particular colour palette, I’m sure that this can work it’s way into your wardrobe. The cut is stunning, the huge pockets are exactly what us girls need, and at £65 this is the best investment piece for many winters to come.

Ecru Faux Leather Tie Shacket

Last but certainly not least, we have super chic looking faux leather number. Yes, it’s another shacket, but this style of coat in this creamy white shade is perfectly mouldable to whatever colour palette or style you have. The tie belt offers the ability to give more shape to your look, or wear it without the belt for a more boyish feel. The faux leather means it’s both waterproof and easy to clean, so this could be all that you need to survive the dreaded winter to come. This baby is priced at £49, so it’s definitely an affordable and timeless piece that will stand the test of time for years to come.

This concludes my broadcast of some of the beaut new coats in Topshop this season. Obviously some of these may be a bit pricey at this moment in time, but Topshop has recently had some frequent offers on throughout their whole collections, plus if you get student discount then that can be added on top of any reduced items! I hope you’ve all found at least one style that you fancy, and I hope to see you again on Monday for the start of my Freshers week of blog posts!

Thanks again,

Sophie x

The honeymoon of pastels and neutrals

Ah yes, it’s that time of the year again where were in a state of utter confusion every morning when it comes to getting dressed, thanks to the beloved, unpredictable British weather. We know summer is coming to an end and the shorts are exceeding their annual time out in the open, yet the idea of even debating a long sleeved t-shirt in twenty degree heat is unbearable. Of course, a break once a year is nice, but like the end of a summer holiday, you end up missing the mundane everyday life. In fashion terms, us brits do enjoy to wrap up in layers upon layers of darker, earthy tones (I bet that you’ve just got a hint of excitement thinking about your favourite brown jumper).

So back to my point, as a nation we’re struggling to mentally get dressed in the morning. You just want to reach for a gorgeous burnt orange knit that you’ve been reminiscing of, yet the hot girl summer clothes all over your floor are screaming at you for being unrealistic. So where’s the happy medium? How can you satisfy yourself yet also go the day without becoming one big sweat patch? It’s simple, make the opposites attract.

Now this might not come as such a shocking statement to many of you, especially if you don’t consider your wardrobe to be sectioned into seasons, yet the idea of mixing colour palettes may tickle your brain a little bit. Let me explain: we’re so use to seeing colour palettes and restricted, compulsory mixtures that work well together and together alone. It’s understandable yes, beiges and browns work well with black and white, complimentary colours do as they say on the tin, but what if we were to push those boundaries and intertwine these different themes?

Take any pinks in your wardrobe and see how they’d work with a tan skirt. Suddenly strawberries and chocolate have been translated into your outfit and the pairing is just as satisfying as it would taste if we were talking about real strawberries in chocolate. What about mint green and dark brown? Well, you’ve now got your mint chocolate chip combo that is super chic and wearable for any occasion. I’m not quite sure why this turned into a dessert blog post, but if you’re a bit peckish after trying out these combinations then you’ve also got some snack ideas.

Example images via Pinterest

This mid-season is the perfect time to experiment with that colour combinations you can play around with. A baby pink satin dress with a brown knit jumper on top can really change up the whole mood of the outfit, and if it gets too hot you can easily tie the jumper around your shoulders or your waist, or even carry it for that ultra careless look.

Here was a quick tip for putting an outfit together in this transitional period. I hope you’ve enjoyed this post and I hope to see you again soon!

Thanks again,

Sophie x

20 years of fashion

(Well, 19 years and 11 months.)

Hello everyone, I’m back again with a more personal blog piece today. As of the past few weeks I’ve been thinking a lot about clothes (as always, but this time in a different way) and more particularly the way in which my own clothes reflect on myself as a person. It’s sounds like a cheesy statement that many fashion based individuals may say from time to time, but in between getting dressed for work everyday and browsing through Instagram for some inspiration, I’ve also started packing my wardrobe for uni and my god is it a challenge.

Now don’t worry I’m not finding the folding and packing part to be too much of a stress, yet. It’s more the continuous questioning of frivolous ideas like ‘will this make a good impression at uni?’ Or ‘is this something that would be practical for the everyday student life?’ Even beyond the generic worrying of fitting into the uni student lifestyle, I’m also picking up pieces that I’ve had in my wardrobe for many years and questioning if they still fit into my idea of ‘me’.

As a kid I never ever cared for clothing at all. Whenever my mam would take me to town I’d probably cry because I hated walking around Topshop and Primark and the closest thing I would get to accessories is the overpriced key rings in Claire’s (r.i.p Claire’s on Linthorpe road). Like many other girls my age, I only had any idea of ‘fashion’ when tumblr became a thing and every girl thought that a flower crown and Chelsea boots were the look.

All things must come to an end and thank god for that, as it wasn’t until I started studying the history of fashion in one of my a-levels that i started getting more of an insight into how fashion has evolved throughout it the decades, and more importantly, I found my own style through it. Along with other factors like colour and preferences that seem to come more naturally, I found exactly what I liked and what my style was.

Not much has changed in that time. My love for colours has also began to include even more brighter colours whether they suit my pale skin or not. I’ve became comfortable with adding trainers into day to day life, as mid heels aren’t really ideal for working in an escape room. I’ve became ever so slightly intrigued by men’s street style and how that has became such an important factor in men’s lives today, however I would still call myself a bit of a rookie in that field of styling.

So, I’m soon to be 20 and I know what I like and what I wear, yet I’m still clenching onto certain pieces that I just can’t let go of. As Marie Kondo would say, they do in fact bring me joy just from looking at them, yet at the same time I’m also recreating that scene from Toy Story 3 where Andy drops off his toys to Bonnie before he leaves for uni. I am Andy, the toys are my past loved pieces that I treasure deeply but never wear, and Bonnie is in fact the friends that I trust enough to make good use of them (Holly you better look after that paisley shirt).

This post didn’t exactly have a particular purpose other than for me to reflect on my clothing pieces that I treat like my own children. Fashion is both my aspiring creative field and also my hobby, I love getting dressed in the morning and thinking of what to wear the next day. Call me sad but I can’t wait to see what half sober outfits I chuck on together at 9am in a few weeks time.

P.s. trends come and go, wear whatever you want and laugh back at it in 10 years time.

See you soon,

Sophie x

A week in outfits: holiday edition

Hello everyone! Hope you’re all doing fab in this mid August. I’ve been inactive on my blog for the past two weeks now mainly due to a lot of personal issues and the dire need for a break from life in general, and so I decided to take a last minute holiday for a few days during this week.

For the 4 days of just caring about sunburn and sangria, I captured a few outfits from day and night that I thought you might enjoy looking through for some holiday blues or even some holiday excitement!

Night 1:

So as most people would do once they first get to their accommodation on holiday, we had a brief unpacking session that quickly turned into a ‘shot on a bikini and get in the pool’ type of scenario. After a good few hours of pool time and a well needed midday nap, we decided to head out on the night for some good food and more drinks.

I went pretty comfortable and casual with a white ribbed halter neck top paired with a floral midi skirt I bought last year, finished with an old topshop handbag, the classic Stan smiths, and some gold details to completely the look.

Night 2:

After we were a bit more caught up on sleep and sunshine (and a bit too much sunburn), we headed out to an American restaurant on the night to grab a bite to eat.

I could definitely feel the heat by this point and so I went for a little white crop top and denim skirt combo. The top is one that I’ve had for many years (originally from Urban Outfitters) and that I especially cherish in the summertime. The mint green denim skirt is a recent purchase from Missguided that is surprisingly good quality and I know will last me many years to come. To finish it off I wore some strapless heeled sandals from Topshop last year and a matching faux snakeskin handbag, also from Topshop.

Night 3:

As for our last night, we decided to venture into Santa Pola for a late evening beach trip. There was some good food had and many a mile walked due to our inability to find a taxi, yet once we finally found our way home we ended it with a few drinks at the same bar we had been to the night prior.

I found this to be a perfect opportunity to bring out the Shrimps X Warehouse sea print dress that I’d invested at the start of the year, as it seemed fitting to finally be worn by the beach. I paired this with a pair of purple heels that I purchased from Primark a while ago that are surprisingly very comfy to walk in, as well as bringing my beloved circle handle handbag that I’ve had for a few years now.

So that’s it for my holiday outfits and for the holiday spam in general. It was definitely a well needed break (even if we did book it 4 days in advance) and now I’ve got a much clearer mindset for moving to uni in 4 weeks time. Anyway, hope you enjoyed browsing through this blog post and if you have any suggestions for future posts then do let me know!

Thanks again,

Sophie x

How to build a capsule wardrobe

Hello guys! As well as last week’s blog post on my designer wishlist being super requested, you were also very keen to see a capsule wardrobe themed post, so I thought I’d discuss that today.

I’ve spent the past few years learning the capsule lifestyle both from reading and listening to others talk about the subject, and from personal experience too. My own process has been both a challenge and a reward from time to time, yet overall I’m happy with the clothes that I have and they all fit my lifestyle, taste, and my body of course.

So what is a capsule wardrobe you might be thinking? Well, a capsule wardrobe can be altered to fit anyone that chooses to have it, but the overall process of it is to curate your wardrobe to be functional and suitable for yourself, without being excessive in size or containing masses of untouched pieces.

Basically, it’s going through your wardrobe and not just picking out what you like and don’t like, but what you wear regularly and what you no longer have a purpose for.

Now the actual vision of a capsule wardrobe can change from person to person. There’s the 333 guide online which is developed from ‘back in the day’ when the average woman would have 33 pieces in her wardrobe to suit the climate and her lifestyle. Hypothetically, you could put that down to 11 tops, 11 bottoms and 11 miscellaneous items to mix it up.

The numbers can differ to your preference, if you’re just starting and you’ve got an overflowing wardrobe that you’re struggling to shrink down, you could go to 50 pieces and split it up however you want.

let’s say you’re a student in England who goes out occasionally, with a taste for darker colours and minimal faff: you might want to focus on everyday items that you could also dress up or down for going into uni or going to the pub. If you’ve got a bright green hoodie that you never wear because you don’t like wearing much colour, it’s not worth keeping. That piece could be passed on to a friend or family member or even onto depop or a charity shop where someone else would want to wear it everyday.

Or what if you’re a person in their 30’s with a full time office job and you want to keep those few items for when there’s a special occasion? Focus on the types of pieces you enjoy wearing every week and feel comfortable wearing for long hours, and invest in those types of pieces if you feel like you could do with more variation of that particular garment and you know you’d get your wear out of it.

Keeping the odd piece here and there for those special events that don’t correlate with your day to day style is totally understandable and practical, but let go of that dress you’ve had for way too long to remember and hasn’t fit you in about half of that.

Once you’ve organised what works for you, you now have the chance to find those key pieces that work for you if there are any gaps in your wardrobe. If you mainly stick to particular colours then feel free to add in a skirt that you think would work greatly with the majority of the tops that you’d already own.

The process should be exciting and relieving so don’t feel pressured to get your wardrobe to a particular size or feel like you need to do it all in one weekend, it’s pieces that you’ll wear for years to come so take your time and enjoy curating your own wardrobe.

If you are interested in the capsule wardrobe lifestyle and you’re considering giving it a go yet you’re having some doubts or feel like it’s a bit of a hassle, it’s worth it. Yes you might have to take an hour out of your week to really figure out your wardrobe, but that time quickly gets added up when you’re thinking of what to wear whilst staring at hundreds of pieces that you don’t wear.

Thanks for reading, I really hope that you’ve taken something from this post and that I’ve explained the topic well enough for those asking for it!

Thanks again,


2019 designer wish-list

Hello everyone! Earlier this week I put a poll on my Instagram for you to pick whether you’d like to see a capsule wardrobe guide or a designer wish-list, and you all seemed to be super enthusiastic too see the wish-list! I’m always super curious about what other people would dream of owning and if you’re the same, here’s some of my personal desires!


An all time personal favourite for myself and an iconic piece for the Shrimps brand, my main fashion investment that I’m aiming towards is to own a Shrimps non-collaborative Shrimps piece, and the Halley bag is something that I’m definitely focusing on for it’s versatility and unique play on textures.

Following on from the Halley bag, this is probably my most favourite item on this list for many reasons, but one in particular is the personal dream of mine to own a little cottage in future as my forever home. This bag reminds me so much of the type of build and surroundings that I’d love to have, so this image translated into a beaded Shrimps bag is exactly what I’d dream of.

There aren’t many high fashion houses that I particularly love for their iconic house handbags, but the Dior Lady bag is one that I’ve always thought was a timeless and beautiful piece, and it’s sturdy shape with a classic two strap handle will prove the test of time very well.


Now shoes are a particular favourite of mine, yet I’m not really a trainer person. Instead, my favourite types of shoes are typically loafers, low heels or sling backs. Miu Miu are a brand that I would happily have any of their shoes if they were handed to me, as the youthful 60’s inspired cutesy vibe of their shoes is nothing to complain about.

However, the shoes I’m particularly dreaming of at the moment are the Gucci low heel loafers in white. This perfect white leather with gold embroidery reminds me so much of Elvis in the 70’s just before he passed away, at a time where his costumes got more and more ridiculous and tacky. However, the £600 mark is not something I could really be considering at this point in time, maybe a graduation present to myself?


As for general clothing pieces, I only had a few statement pieces that came to mind when coming up with this blog post. Two of which are from Shrimps (obviously), one of them is a Gucci skirt from a few seasons ago that I don’t even have to explain as to why I love it, and then I’ve shown a Molly Goddard dress that I’d wear on the daily, however any Goddard dress would be fab for me. I also want to highlight the Alexa Chung face jumper, as nearly two years ago I came so close to buying this piece on black Friday after trying it on. However, the only one they had left in store was a few sizes too big and instead I got a t-shirt, however I still miss it from time to time.


Now this category might seem a bit unusual for a designer wishlist, but I’d definitely say that my guilty pleasure is designer tights. I think that it’s an underrated field of design that a lot of artists are starting to play around with a lotmore, from Marc Jacobs to Molly Goddard.

I’m not really a fan of plain black tights as I think that they can really ruin some outfits, but these styles add a bit more fun and can completely change the tone of a look.

I was glad to know that Acne Studios had recently started it’s summer sale, from which I was to find their beautiful turquoise illustration tights to be half price! I don’t think I’ve ever made a purchase quite as quickly as that, since I’d been eyeing them up for months just waiting for them to be discounted. I haven’t yet worn them as I’m saving them for special occasions, but here’s a pic I got whilst trying them on for the first time. (Just to let you know, they also come in black and beige too).

Well that is my designer wish list as of this current moment in time, I hope you’ve enjoyed reading it and maybe even found some new favourites for yourselves! I’ll be back next week for another requested topic.

Thanks again,

Sophie x

2020 fashion predictions: 100 years since the 1920’s

Hello everyone, today I wanted to discuss a topic that has been on my mind recently since the sudden realisation has hit me that we are already halfway through 2019! It made me start to think about not just what to expect for next years trends, but also the next decades. Particularly, I began to focus on the fact that it will have been 100 years since the 1920’s and how different some aspects of our world are today, yet also how similar they are too, and how the fashion industry could be impacted by these topics. So, I’ve wrote down a few of these ideas to share with you all…

It will become 100 years since the 1920’s, one of modern societies’ most influential and progressive decades for our own economy, industries and western development. What we strived for 100 years ago in cars and electrics etc, has now became a threat to our future with a desperation for sustainability and eco friendly alternatives in order to protect our earth for years to come.

As of this, sustainable and ethical fashion is slowly becoming a huge focus within the industry and it could be expected that more ethical attitudes are being created from not only small independent brands, but also from a fair few high street names due to the pressure being put on them by the likes of Fashion Revolution, the 333 rule and concerned customers. This could also spark the progression of newly invented fabrics and textures, made from renewable and eco friendly sources in order to create new pieces without causing a fraction of damage.

Around the 20s period was also the growth of newly established Chanel, founded by original fashion industry girl boss Gabrielle Bonheur Chanel. Similarly in recent news, we have seen the likes of Rihanna sign to LVMH as the first female established company to produce with the brand, and also the recent crowning of Kylie Jenner as the world’s youngest self made millionaire. Now despite these large scale successes, this century has seen a rise and fall for women’s rights and the attitudes men have towards women in work. Despite the past few years revealing the true struggle women have at being treated fairly and equally in order to succeed, such as Trump’s horrific quotes and the sexual assault claims being made against males in positions of power, these issues have also created a worldwide audience that have boycotted these men of power with protests like the Women’s March, the #timesup movement, etc.

These empowering times coincide with the multiple female idols that have been unapologetically pushing their way through the industry with the likes of Miley Cyrus, Kesha and Beyoncé all raising awareness of these issues and further proving that women don’t have to listen to a man or take orders from them. Beyond just empowering slogan t-shirts, there has also seen a huge evolution in women’s styling choices, particularly in terms of not caring what others think about what we wear. Suits are becoming a common everyday trend, every year brings a more ‘revealing’ style of festival wear for girls that don’t care, and just on a daily basis women are dressing for themselves and not what they’re expected to wear. I don’t have a doubt that any of this will change for the decade to come, only to progress even more.

Of course we cannot reflect on the 1920’s without the fashion of the time itself. The economy growth of the time created a vast development in household appliances, cars, technology etc, but it also reflected on the average household income. Women had more money to spend on the glitz and glamour in their wardrobes, whilst also looking towards newly popular Hollywood actresses for style inspiration for the first time ever.

Now we might not be seeing such a repeat in terms of our average income growing, but history has definitely repeated itself in terms of creating a new source of inspiration for women to look towards for fashion. The ridiculous boom of social media has created a variety of new jobs, rolls and platforms. It’s had an undeniable impact on how we receive current trends and discover new brands and styles. From the Kardashian sisters creating an empire of businesses from their online audience, to new debuting models like Kaia Gerber and the Hadid sisters having the ability to sell anything they wear and make it ‘trendy’, although they may not be everyone’s cup of tea, they certainly know how to sell clothes.

Some other factors to note in the predictions of 2020 fashion, is following on from the recent passing of Chanel creative director Karl Lagerfeld. With the crown being passed on to coworker and good friend of Karl’s Virginie Ward, it’s expected that Chanel could face a few u sturdy years of getting back into the swing of things and inventing new and modern designs, but for the mean time there should definitely be a vast production of Chanel boy bags in all the colours and designs you could think of, and so we may see a transition back from structural, shaped bags to classic handbags in timeless designs.

Also consider the recent trends of items such as slip dresses, excessive gold jewellery, and sling back heels. These are all related to the 1920’s decade and don’t seem to show any signs of leaving us, so expect to see a continuation of these items in stores for a few years to come, as well as the growth of growing trends such as the small beaded bags and the embellished hair accessories. Very 20’s, but in such a youthful way.

Well, I hope you enjoyed reading this post and I had a lot of fun writing it and reflecting on how our society is changing the fashion industry as we speak. I’ll be back next week with another exciting post!

Thanks again,

Sophie x