Rihanna’s Fenty launch with LVMH

Rihanna has became the newest partner of the LVMH franchise (the Disney of fashion in a way) meaning that her newly debuted fashion line ‘Fenty’ will have a bright future, sitting at the same table as fellow LVMH invested brands like Louis Vuitton and Christian Dior.

She’s made history as the first woman to create a label with the company, and Fenty will also be the first brand in over 30 years to join the LVMH family.

Along with her singing career, lingerie line and multimillion makeup line ‘Fenty Beauty’, Rihanna’s partnership with LVMH alone will secure her brand a secure future, as well as gaining herself a good reputation within the fashion industry.

Just this week she has debuted her Fenty Maison collection, branded under the LVMH umbrella. The collection follows along with her iconic neutral colour palette that she features within all of her businesses, with particular pink and white tonal references to her Savage X Fenty line.

Rihanna’s focus on shape and structure could be seen as a reflection of fellow designer and potential friend of hers, Simon Porte Jacquemus. The two both share a desire for embracing femininity and female empowerment within their designs, yet Rihanna’s past experience with successfully designing lingerie could be a participant to this design vision.

“Women are forces of this earth. We are multifaceted, complex, vulnerable yet bulletproof, and Fenty speaks to all of our intricacies. Some days I want to be submissive, many days I’m completely in charge and most days I feel like being both … so it was imperative that we created a line versatile enough to embrace and celebrate us in that way.

The collections are easily worn together and meant to be staples in our wardrobe. I’m just hyped to see people in my clothes, man.”

– a recent statement from Rihanna.

In my personal opinion, I believe Rihanna has done exactly what she said she would. The collection is versatile yet still complimentary, and so each piece works together to create an overall aesthetic.

Her direction and vision for her collection is very prominent, and I think that her intelligent way of reimagining the standard suit or denim jacket to push the boundaries of ‘basic pieces’, whilst still being artistic yet wearable, is something that I think a lot of designers of higher status should be paying attention to.

Overall, I think this hot topic of Rihanna & LVMH is something that will continue to grow and gain success and recognition within the industry for the seasons to come. Although this collection was a simple starting point, I think that Rihanna’s creativity will provide some very exciting collections in future.

Thanks for reading,

Sophie x

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